Because we will be covering Fashion Weeks in Tropical Statement, I decided to sume up why is it so important for people in the fashion industry, including me.

Despite it is a pretty famous term, many people, including fashion fanatics, don’t know why is it a big deal.

Fashion Week used to be extremely private and exclusive. Designers would show their last collection to investors and buyers. The most important for them was to sell.

But social media was born.

The purpose goes far beyond now. With so much competition nowadays and the huge change social media has made on the industry, it is really important for designers to make THE WORLD know about their brand, why is it different than other brands and why is it still relevant. It is a unique opportunity for the designs to go beyond the pieces and create brand awareness. BRANDING AS IT BEST.

Fashion Week is important because we can easily identify future trends from the runway, specially materials, silhouettes and colors. What a better way of Marie Kondo your wardrobe by knowing what will be trendy in the next 6 months!!!

It will also help you in terms of shopping consciously and

No time to watch the shows? I got you 🙂 Click here for my favorite trends from Fashion Week Spring 2020.


ES Qué mejor manera de regresar a bloggear que hablando de mi evento favorito en la industria, ese con el que sueño ser invitada algún día, Fashion Week.

Ya que vamos a cubrir Fashion Weeks en Tropical Statement, voy a resumir en este post por qué es importante para cualquier persona de la industria, incluyéndome.

A pesar de que es un término bastante conocido, muchas personas (inclusive fanáticos de la moda) desconocen por qué es un big deal.

Fashion Week era extremadamente privado y exclusivo. Los diseñadores mostraban sus colecciones a inversionistas y clientes. El objetivo principal era vender.

Pero, nació social media! – Gracias a Dios

Ahora el objetivo principal va mucho mas allá. Con tanta competencia en la industria y el brusco cambio que ha creado las redes sociales lo más importante es hacer entender a TODO EL MUNDO, qué es tu marca, por qué es diferente y por qué sigue siendo relevante. Es una oportunidad única para los diseñadores de llevar sus diseños más allá, BRANDING EN SU PUNTO.

Fashion Week es importante porque al ver las futuras colecciones puedes identificar colores, siluetas y materiales que van a estar trendy en la siguiente temporada SI O SI! Qué mejor manera de limpiar tu armario y hacer shopping sabiendo qué va a estar de moda en los próximos seis meses!!!!

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